Isn’t Usability Enough?
Traditional usability firms (or usability groups within large companies) tend to focus on evaluation, and their design process typically ends at the Discover phase with workflows and application...
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Stop asking people what they think! (and start watching what they do)
I listen to developers of software and websites all day, they have great ideas and observations but I try to balance what I hear with what I see. Many product managers tell me what their customers...
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